Life is for living update
What does retirement mean to you? This was the question we asked in our Life is for Living retirement campaign, which we launched last year.
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The aim of the campaign was to discover what retirement means to pension members, young and old. So, we sent out a quick survey to members of different age groups to ask them to sum up retirement in a single word, sentence or photograph.
Over 12,000 members responded – from those in their teens to those well into retirement. You may have even been one of those who sent us a response (thank you, if you did).
What we discovered
We found that the concept of retirement evolves as people get older and their priorities change. But it is mostly thought of as a life stage that, above all else, promotes ‘time’ and ‘freedom’.
The top five most popular words found in the responses were ‘time’ (mentioned 32 per cent of times), ‘freedom’ (22 per cent), and ‘family’ (12 per cent), followed by ‘opportunities’ (6 per cent), and ‘travel’ (5 per cent).
Read our report
You can read about our key findings from this research in our report, Discovering the true meaning of retirement. It includes the top ten most popular words for each age group, a breakdown of the responses, and some interesting ‘food for thought’ sections.
You might also want to watch our video, which includes some of our favourite images and responses. You may even see your own response or photo (if you sent us one).
To download the report and watch the video, visit our Life is for Living page. You can also view our press release about the research here.
We’d just to say a big thank you to all those members who took part in our Life is for Living campaign – we couldn’t have done it without you.
